Marketing teams define the product claims based on trends and clients’ needs.
R&D teams create the product based on requirements, regulations, costs and chemicals properties.
It’s time to look for raw materials and packaging supplies following requirements and costs.
Marketing and creative will now design package’s artwork to catch consumers’ eyes and provide all the needed information.
Quality and Compliance
Product safety is tested (stability, microbiological testing, etc.) and regulatory affairs team gathers required dossiers and documents (PIF, SDS, etc.)
Product prototype final approval: formula, packaging, design and compliance are checked before launch.
Now that the product is conformed to consumers’ needs and safe to be used, it’s ready to be launched!